Ayo

Six years designing the parts of a product people need to trust.

I’m Ayo Oluwole, a senior product designer in Toronto. I’ve worked across fintech, nonprofit and SaaS, mostly on workflows where a person is about to commit to something: money, a monthly gift, an account they’ll rely on.

Before design I was an investment advisor at BMO, which is where I learned how people actually make decisions about money. At BMO I later led design for the MAX ETNs launch on NYSE Arca and shipped two award winning products. Today I design for World Vision Canadaand run ProdVent, my own product design practice.

Tools I use

How I work

  1. Find the hesitation

    I start with the moment someone pauses. Interviews, first click and tree tests tell me where it is before I draw anything.

  2. Write the system down

    Design systems and UI contracts that engineers and AI coding tools can follow, so the fix holds after handoff.

  3. Use AI where it earns its place

    At World Vision, AI assisted workflows took design work from a two week sprint to about three hours.

Where I’ve worked

  • ProdVentFounder and principal designerIndependent consultancy: UX audits, design sprints, zero to one product design.2024 to now
  • World Vision CanadaProduct designerNavigation and CMS migration, supporter onboarding, passwordless sign in.2025 to now
  • Method:CRMProduct designerSync Widget for QuickBooks, multi entity account management.2025
  • BMO Financial GroupProduct designerMAX ETNs launch on NYSE Arca, award winning conference and AR onboarding work, email design system.2021 to 2025
  • BMO Financial GroupInvestment advisorPortfolio suitability and client goals. Where I learned how people decide about money.2019 to 2021

Recognition

  • ANA In-House Excellence Award, B2B MarketingGlobal Metals, Mining and Critical Minerals Conference web app, BMO2025
  • American Business Award, Best Use of Augmented RealityAR onboarding that reached 80% of 9,000 employees in 24 hours, BMO2024

Education

  • University of TorontoHonours BA, Digital Enterprise Management2017
  • BrainStationDiploma, User Experience Design2021
  • ELVTRCertificate, Product Management for AI and Machine Learning2023